Guess I missed the Nuendo instance running outside of the Nuage room... but that's my point. Yamaha's thrust was all Yamaha mixers. Assuming they thought Nuage was important ( though I still say they didn't give a hint of that presentation-wise for the average attendee walking past ) there was no hint that the software making it do anything was significant. I asked if there were any any SB demos on show and a rep said 'no'. That was it. I don't think they even knew the DAW running behind Nuage wasn't just built into Nuage! ( not the guy running the Nuage in the special room... He knew what was what ).
Years ago at NAB there was at least Greg Ondo holding up the Nuendo flag... all by himself. Shouldn't there be 3 Steinberg reps at every AES / NAB with Nuendo shirts talking to people all the time? It's called community building, brand recognition, getting potential new users into the family and showing that the creators of this wonderful software are excited too...
Over at the Slate booth ( smaller and less visible than Yamaha) that's what they doing with their giant iPad virtual mixer thingy, and there was a constant line to see it. The SSL team are always there to chat and show off things. They know I'm not a customer now, but who knows what lies ahead ( well I do, but they don't.... Lol ). Audio Technica had guest NY producers ( serious Grammy award winners ) talking to the crowd about their workflow and the crowd lapped it up. There's dozens of other examples.
Surely there are a couple of Pro NY / US Nuendo users who could have come and spoken to an information hungry crowd about their Nuendo workflows? Plenty would sit and listen. All you need is a laptop, projector and a screen. Oh, and a mic and powered speaker...maybe that's what tripped Yami up ... Ha ha. I assure you that you'd have got a great crowd just by demoing how to get a FCP X project into Nuendo in great shape for a post mix. ( yes it works and it's great ). An ADR demo would have wowed them all.... Seriously if no one else can do it PM me.
I can tell you for a fact that young people starting off, messing around with media production in the US mostly don't know what Cubase is, have no clue what Nuendo is and all want to learn Protools. I teach this stuff and fight the battle every day. Mostly I lose. What I saw , or didn't see at AES, doesn't help.
I'll stop now.