When people/clients ask what software you are using?

Hello,

We use anything and everything. I tell them “whatever is best for the job, we use everything”. If they only get a warm and fuzzy when they see the PT screen then that’s what we use at a higher price, if they don’t care as long as we get results then we use Nuendo at a lower price. Price is one of those universals that tv producers always understand.

Interestingly we’ve used Nuendo on so many tv shows now that I personally have been directly responsible for at least a dozen sales of Nuendo to mixers and engineers. Being a PT operator has always had a bit of the “high priesthood” attitude about it. On shows where we’re using PT and Nuendo, they’ve been so impressed by the “non-squirrelliness” of Nuendo that they have bought it for themselves along with a madi interface. Unfortunately that’s taken away a small part of our business. I guess Steinberg owes me a “loss of business reward”. Hmmm…

Hugh