If it is supposed to change “everything” one would think Steinberg is referring to something a little more general than a specific platform event or app. Perhaps they are introducing a new fresh protocol, e.g. like mLAN or equivalent, since VST2 development has ended, that’ll marry VST3, MIDI, Audio, Video, Cubase, HALion and hardware, etc. together? Of course, it could be more specific… maybe Cubasis for Windows 8, or it may just be Cubase 7.5 or HALion 6?
Hmmm… what they think would change everything is possibly very different than what we would consider as such.
USB eLicenser alterations? An optional online eLicenser, multiple instances across two or more concurrent computers? Steinberg software for rent? A new instrument or another awesome synthesis engine perhaps? The Crusade Revisited, the choral plugin? Direct audio feed into NSA servers?
Hype sounds very good, and it could be anything, but I sincerely do hope that everything changes on November 14…
…if it’s BETTER for US!
How about inputs (i.e. as side chaining for VST effects) for VST instruments?
for me this sounds like it is a controller that can “change values inside cubase” - then the iphone pic. maybe a software to control Cubase. LIke a frontend for musicians they sit in the cabin with their phone - and have some more or less limited control over the daw (volume panning…)
maybe it’s a new controller to give the NI machine studio a run for it’s money and the photo of quarter of an Icrap is just to through you off the trail till the 14th
I hope it’s not ‘I’ stuff as well, I’m not a fan of Apple and yet another Apple/Mac only device/software won’t change my world.
I do hope however that they’ve fixed the showstopper bug with the current IC pro and Steinberg hardware, can’t believe that no one tested it with their own audio interfaces and direct monitoring!
Not long ago there were elections in Germany, maybe Steinberg entered the government party and soon cubase take over music world and give free Ipad for their users to join them.
Yamy/Steiny have achieved exactly what they wanted from their announcement;
that being many people in many places talking/posting/speculating about the announcement.
‘Future Product Marketing 101’………. ‘Talk it up’.
{‘-’}
Android is gaining a larger market share simply because of all the cheap low-cost smartphones being pushed out to market. Makes for good bragging points for a Google & Samsung, but developers like Steinberg got to look at the bottom line… And data clearly shows the majority of people actually spending money on apps are on iOS. Developers go where the money is. Period.
I haven’t seen that data, but let’s say its true: Android still has the majority of total users! Atleast in Europe.
And most developers do both iOS and Android…
PS.
What’s wrong with low-cost smartphones? Not everybody wants/needs to have quad CPUs and 4 GB of memory for their phone. People mostly do calling, SMSing, Facebooking and browsing. And play simple games.