Ok, lets use pure logic and leave wishful thinking aside.
“Major update”
Big announcement to be fulfilled at a major trade show
Big box with “super star” like appearance
Leads to one conclusion: it’s about Cubase, for it being the most important product of Steinberg.
Possibly 8.0, but more probably 7.5. I’d say:
60% probability it’s Cubase 7.5 (because of the “update” wording)
25% probability it’s Cubase 8.0 (because of the “major” wording)
10% it’s one of the minor products which no one really cares about (because of the, compared to a new Cubase version, rather disappointing “this changes everything”)
5% it’s Cubase 7.1 (because it would be a possibility as well)
My opinion:
If it is Cubase 7.5 or 8.0 I will dance on the table.