OK, I'll put my head above the trench...
The general music consuming public doesn't buy tunes to listen to the sound, they buy them to listen to the music.
It is the music which engages them at an emotional level; the sound quality itself does not (obviously, the sound quality has to be at a sufficient level so as not to interfere with the emotional punch of the music).
MP3 and decades of FM radio have shown us one important thing: that the general music consuming public does not care about sound quality!
They only want music that is good enough quality to listen to. Anything beyond that would probably be a waste of time where most listeners are concerned (but a good way for old rock stars to generate funding to research a "new" audio format).
Only engineers and audiophiles care about sound quality, but we are only a tiny fraction of the music buying population, and so we don't really count in the final sales figures.
Therefore, this new format is DOOMED TO FAILURE in the mass market!
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