Honestly I've never used NetFlix myself
We use RedBox quite often!...I'd say about 1 to 2 DVD's per week. We are NOT movie critics, and I can enjoy most movies for what they are. Some are absolutely fantastic, sure some suck donky balls. Lately my sister has been loaning us her movies...she owns well over 300 movies, maybe 400. With RedBox (or NetFlix), along with friends and/or family sharing movies with you, there's little need to steal a movie by way of download these days. Besides, you can always rent, and copy it...that's only HALF stealing
As for the major networks, I disagree...and to not like it is probably more so a mind set of again, that 'perceived' value thing... we use an antenna for FREE TV here and we get a LOT of stations...it's as clear as cable & satellite... did I mention FREE? We have several TV shows that we watch on the networks faithfully, that we highly enjoy...."24" ..."Grimm" ... "Under The Dome" ... "Hannibal" ... "Super Natural" and others. There's the PBS stations that take the place of Discovery Channel & History type channels. There's channels that play classic movies only, channels that play classic TV shows etc. Many times we get caught up on watching great stuff on FREE TV, that we have to hold off on watching DVD's...or we'll just record what's on TV & then watch it later...to record something off TV....is THAT stealing too? Oh, well.
Back on topic...about Steinberg having a motto similar to NetFlix, but more 'applying the logic'. To me, it seems that their motto is to "keep price inflated for perceived value" and "milk the customer for all their worth" ... Just me I guess. For example...Take the cost of OWNING a DVD Movie...how much does THAT cost you to buy the LATEST movie that came out on DVD when it was just playing at the theater weeks before!!!??? Oh, maybe $19.00? Now how much did the movie cost to MAKE? I'd guess MILLIONS more than the cost to develop, or should I say, change/alter Cubase into a so called 'New Version' to keep selling to you. Sure, it's there's a 'Supply & Demand' factor here...and Wal-Mart (like DVD movies) isn't selling copies of Cubase by the millions.
Steinberg can not only take a hint from the motto/mind set of NetFlix, but also from RedBox, as well as from Wal-Mart...oh you laugh now, but how long ago was it that you thought it absurd that having a RedBox DVD vending machine at a grocery store, or at a McDonald's fast food joint? At least DAW softwares & VSTi softwares can be downloaded directly from the manufacturer these days...a good step....it wasn't that long ago the idea was seen as absurd! BUT
...just THINK about THAT for a bit... you are DOWNLOADING music software, they've NOW cut out MILLIONS of dollars in production costs for themselves by comparison to mass producing disks, boxes, wrapping etc, etc...How much LESS is Steinberg CHARGING you for all they are SAVING? I don't know about you, but when I take it up the Ol dirt spot, I like a little kiss.
There's no doubt in my mind, that Software companies can LEARN from the movie industry & DVD market. Give the product to the masses, at such a good price, that EVERYONE who has ANY interest or curiosity in DAW recording will want to buy a copy of the latest Cubase...even Logic users!
Instead of the demographic that is prone to downloading 'pirated' copies, out of curiosity or interest in trying a different DAW (the 'try before you buy' crowd...or the 'Try & try Again' crowd) ...if the price was much more reasonable, they'd 'BUY before they TRY'
Maybe software companies should do what is done with the "Guns For Cash" ... where people turn in their guns, illegal or legal..they get CASH for it, and 'No Questions Asked'! But with software, you can turn in your downloaded/pirated software and, and least get a great discount for the software...with 'No Questions Asked'
DAWDAMN! I'm such a visionary!
@ Tom - "poking the bear"