Absolutely, and I’ve learned by my own behavior, that I abhor this and that I have actually avoided brands that do this, when possible. Unknowingly at first, now I’ve started to deliberately not go to many of them.
Starbucks is one of them. We used to go there at my previous job, and we ended up getting so sick of bringing the name into sarcastic jokes that we actually ended up going to a local coffee shop down by the University instead. Farther to drive but cheaper coffee and the people are more down to Earth (e.g. less occupied with selling, good or bad, I don’t think they care one way or another).
I feel saturated, and I think it’s because there are fewer brands than before. It’s hard to find anything that is not MEGA-branded. LOL, it really is ridiculous when you think about it. They’ll end up making people seeking out local no-names.