I understand what you're saying. The problem is that right now Android is the biggest "portable" OS. People buy Android devices because they're the best value out there, and they buy them for general computing. People buy Apple for the style, for general computing, and it is also overrepresented in our industry (compared to general marketshare).papi61 wrote:Yes, but I'm pretty sure that things are going to change soon. Remember what we wanted when the iPad was introduced: laptop power in a smaller, lighter, more portable form factor. Since at that time it was an impossible feat, basically Apple went about a decade in the past with much inferior computing power and put in a PHONE operating system. Android was developed with the same concept in mind. Which means that none of these OS's can develop much more than they've already done. Now that 8-inch Win 8.1 tablets with Bay Trail are finally available (end of this month), the old dream of having a REAL computer in one hand is finally coming true and I'm pretty sure that sooner or later people will realize how primitive iOS and Android are compared to a fully-functional OS like Windows. Heck, even simple file management on iOS and Android is a hassle. Again, because they are PHONE operating systems and they were never meant to do anything harder than social media, video playing, e-book reading, email etc.
A Bay Trail tablet can actually run Cubase 7. What other tablet can do that? (I mean aside from i5 tablets, of course, but those will cost substantially more.)
But where does that leave Windows? In our industry it'd compete with Apple products. And we all know how fond many people are of their iWhatevers. Not that people won't buy Win tablets, they will, but not in huge numbers all of a sudden. And similarly people won't all of a sudden get rid of their general computing Android tablets either, because they were bought because they were cheap relative to Apple's devices.
I too think it'll change, but my point was that Android isn't "dead in the water" now. I think we'll see big change once larger corporations start adopting Windows 8.x. Then people will be trying the new OS whether they like it or not, and IT people will start integrating other devices that represent the path of least resistance, i.e. RT tablets and Win phones.
So on second thought it was a tough choice for Steinberg in deciding which OS to focus on. iOS which is used a lot in media industries? Android which has the biggest market share? Windows which will be a strong contender in the future? I'd say Windows would have been the least smart choice simply because the market isn't there yet, and there's still time to port over to it. Will they? Who knows.