Remember: Ableton doesn’t have any IOS apps. So … if the Steinberg Marketing dept gets creative (and smart): they can promote Cubasis 2.0 (IOS app) to all the Ableton Live users as a Win-Win with LINK integration.
I think Steinberg marketing dept needs to get ‘creative’ and go after all the Ableton User sites, classes, instructors on the possibilities of Cubasis synced with Ableton laptop DAW. Most Ableton type users can’t afford Cubase (desktop DAW) after they already purchased Ableton and Push, but they can (and will want) Cubasis for many good reasons (such as recording IOS music apps into Cubasis and then playing Cubasis in sync with Ableton laptop DAW for performance). Once they see how cool Cubasis is, then one day, they might be able to see / understand where Cubase’s DAW strengths come in. Thus, a Bottom Up (Cubasis on IOS) approach versus Top Down (Cubase DAW on desktops / laptops) marketing approach. Yes, Pros and Studios love Cubase DAW, but the young kids are in ‘Ableton Land’. Start with Cubasis and LINK (promoted to the Ableton kids) I say.