Politicized Marketing, Vague Benefits: Why I have not bought Cubase 10

MattiasNYC · December 9, 2018, 5:30pm

Photon:

Is this halfshaved ugly advert for those who claim to crossgrade from Pro Tools? Do you really think they will make a decission after this ugly advert?

I agree with @ANeeman that in the Cubase 10 advertising video, the girl’s haircut is neither appealing nor persuasive. But what’s truly disturbing is the implied message that we can ignore our biology. Granted, not everyone perceives this implied message in the video. And perhaps Steinberg did not mean to communicate it. But to me, the video reflects a political viewpoint that I disagree with, and this made me feel reluctant to buy the product.

To answer some of the comments in this thread, I think adults have a right to make informed choices about how to use their bodies, and children have a right to be told the scientific facts of biology, free from any Cultural Marxist ideological bias. Fortunately, the rights of children in this regard have been championed by University of Toronto psychologist Dr. Jordan Peterson. Contrary to one comment in this thread, Peterson has not been proven wrong. But this discussion is about Steinberg’s advertising, not about Jordan Peterson.

That said, surely we can all agree that Steinberg’s advertising should never reflect any political viewpoint or ideology. I also think most Steinberg customers would prefer advertising that highlights the practical features and benefits of Steinberg products, in detail, rather than close-up views of fashion models’ faces and haircuts. Furthermore, I believe that most Cubase users value the freedom of speech we all enjoy. I’m very pleased that Steinberg has supported that by restoring my previously censored original post, and allowing this discussion to take place.

Would you be ok with a black person in their ads?