Pro software should always have a focus on quality. Cubase has so many nice features, but when you touch them sligthly changes are great that you run into odd behaviour (PLE, visability filters, macro, remote editor stuff, etc.). Instead of fixing, more features (hence bugs) are added.
Sad enough it’s a soft/hardware industry standard. If I remember correctly Mackie threw a soundcard on the market without any driver stating you had to use asio4all…(?).
I’m pretty sure that (proven!) focus on quality would be much more attractive then any new feature. Specificly in the long run…