Hi Anastasia! Thanks for taking the time for this interview! How are you doing today? What tasks do you currently work on for Dorico?
Hi Anne! It's nice to talk to you! I'm very well, thank you.
Working as a marketing manager for Dorico includes many different responsibilities such as deploying new marketing campaigns, developing strategies and tactics to raise our brand awareness, creating our digital marketing plan, producing interesting new content for Dorico, and much more.
With Dorico 4 just released, the tasks I was mainly involved with lately had to do with preparing the new release from a marketing point of view. However, before a new release, my responsibilities also include planning and organizing the photoshoot and video production, when needed, for our latest campaign. It includes liaising with the photographer, selecting the face of the campaign, and most importantly, ensuring that the photoshoot runs smoothly and that we get the right deliverables in time. In addition, before a new Dorico release, I collaborate a lot with many colleagues from different departments within the company on advertising, preparing the new pages for our website and necessary assets, liaising internally about our newsletter campaigns, and more.